Program Content
INTRODUCTION
1. Site Global, Mission, Vision and Values
2. The value of a certification
3. Other certifications of the industry and how this one differs
4. Additional benefits of the CIS: Monthly newsletter, recognition by other industry organizations, CIS Congress, work opportunities, CIS positioning.
5. Terms of the CIS: Duration, ethical standards, personal vs company certification
1. INCENTIVES/MOTIVATIONAL EXPERIENCES
This module will introduce participants into the world of Incentives and Motivational experiences, setting the basis for an overall understanding of this segment of the market. This is the answer to the question why Incentives or motivational experiences and incentive travel.
1.1 Incentive Programs and Incentive Travel- Definition
1.2 Origins and sophistication of incentives
1.3 Rewards, awards and recognitions
1.4 The power of non cash awards
1.5 Perceived value of Incentive Travel
1.6 Diferentiation of Incentive Travel in the meetings and events industry
1.7 Hard data on Incentive Travel
1.8 Determining the need for an incentive program: a profile of potential users (enhancing productivity, keeping valued employees, engaging employees )
1.9 The role of motivation and engagement: pleasing the buyer and the participants
2. THE VALUE CHAIN
This module will showcase the market of incentive travel and motivational experiences to the participant. The actors, the scenario, and the timing: This module is the answer to the questions: who, where and when.
2.1 The actors
2.1.1 The Producer
a) Corporations
b) Other Organizations
2.1.2 The Intermediary or third party
a) Incentive Fulfillment House, Incentive House
b) Travel Agency
c) Incentive Planner
2.1.3 The Supplier
a) Hotels
b) Airlines
c) DMC´s
d) Restaurants
e) Production Companies
f) Technology providers
g) Ground Transportation
h) Awards
i) Team Building
j) Motivational Speakers
k) Giveaways
l) Other service providers
2.2 The Scenario
2.2.1 Destinations
a) Domestic
b) International
c) Recreational
d) Metropolis
e) Cultural
f) Various destinations circuits
1.2.2 Hospitality
a) European Plan
b) All Inclusive
c) Resorts
2.2.3 Venues for events
a) Historical sites
b) Public places
c) Museums
d) Theme Parks
2.3 The timing
a) Duration of incentive travel
b) Usual dates in the year for incentive travel
c) Using holidays, long week-ends and city festivals
3. PROGRAM AND DELIVERY OF INCENTIVES
This module will introduce the participant into the actual process of incentive travel and motivational experiences from the different perspectives of the value chain. The module will effectively cover the roadmap to the planning and delivery. This module is the answer to the question: What and How
a) Participant profile
b) Origins and destination of participants
c) Communicating
d) Company policy
e) Creating the “wow” factor – the first step: Themed events, attention to detail, everyone as a VIP, entertainment, CSR events, the impact on emotions.
f) The distribution system- using all available resources to create the trip
g) Destination Selection
h) Venue and lodging selection
i) Air and ground transportation
j) Food and beverage considerations
k) Site Inspection trips
l) Understanding industry jargon and terminology
m) Tools for the Professionals
n) Cultural differences and considerations when planning for a foreign destination
o) Creating the program: designing the rules so the program works!
p) The budgeting process and ROI: Creating a budget with a positive ROI…even when no money is allocated to a non-cash incentive program
q) Technology in the incentive industry
4. MARKETING AND COMERCIALIZING
Once the participant has an overall understanding of incentive Travel, this module will initiate the participant in the market phenomena.
a) A selective market VS a massive market
b) Convergence and other trends
c) RFP’s and RFI’s – managing them effectively
d) Creating and building client relationships
e) Effective proposals and presentations
f) Expanding the program- creating new opportunities
g) Tradeshows
h) Education Opportunities
i) Organizations: Site Global, Incentive Marketing Association, MPI, PCMA, ICCA, ASAE, IAEE
